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Julian is a thought leader, writer and speaker passionate about inspiring others. Often ahead of his time (which can be both a good thing or a bad thing), he’s been at the forefront of advertising, digital marketing, influencer marketing, cultural change and Challenger strategy for over thirty years
Julian’s company Ammo Marketing pioneered the art of harnessing the power of influencers -- well before Facebook and Instagram, and before many brands thought about leveraging cultural instigators to promote products and brands. His work with Challenger brands has spanned a decade and has inspired workshops, seminars and keynotes about the impact of a Challenger Mindset
A member of the Climate Reality Leadership Corps, Julian shares his passion about climate change to shape public opinion, influence policy, and inspire communities to take action
We called our company Enact because we are passionate about not just helping companies develop a Challenger-based Lighthouse Identity, but also enacting that throughout the entire organization. Julian’s focus is on inspiring and reinforcing behaviors that deliver extraordinary results – and an enduring Challenger culture
You can see some of his perspectives, presentations and performances below
Speaker Thesis
Most presentations are duds. Some presenters are great. Some content is compelling. But all too rare is that session where the two come together to inform, inspire and excite. And, unfortunately, that’s because all too few presenters focus on uncovering real insights (vs. restatement of facts) and on developing a unique, compelling point of view.
In every Key Note presentation I do, that’s my goal: to tell a compelling story about people, business and brands – one that has a story arc, one that taps into human emotion, but that also is laden with proof points and facts, one that inspires attendees to think and act differently. Perhaps, even, to become a Challenger themselves. But, don’t take my word for it. See what others have said. Or watch me on stage below. And then, feel free to invite me to your event.
Speaking Engagements
Conferences should be places to fuse ideas, become radically inspired and perfect your craft. As well as places to network and practice your drinking skills.
I specialize in designing and delivering high-impact Keynote presentations about Challenger Brands for audiences of all sizes, from 10 to 10,000. Presentations that entertain, inform and catalyze thinking and action. If you are looking for a speaker who reads from his notes, talks to bullet points on slides or recounts his life story, don’t hire me.
If you want your attendees laughing, crying, taking notes and tweeting about the conference content, then find out more here.
Julian Aldridge
Charles Schwab Conference, 2017
Speaker endorsements
Julian has consistently been one of our top ranked and most requested speakers at our CMO Leadership Forums. His deep brand expertise, passion for his topics and eloquent presentation style make him a fantastic keynote presenter. Julian is a true thought-leader and we highly recommend him.
Tyler Lettich, Content Director, Argyle Executive Forum
Julian has a unique ability to keep audiences captivated by combining a visible passion for brands with insightful case stories and a witty sense of humor. I’ve seldom heard our attendees being so immersed in a session as when Julian comes to speak on stage. His presentations are artfully done and provide key actionable take-aways.
Judy May Karsting, Director, iMedia
Having run some of the biggest conferences in the marketing and advertising worlds for more than a decade, I am a harsh judge of speakers and a tough audience to impress. Julian delivers that rare combination of insightful, well thought out content with a sparkling, entertaining and memorable presentation style. Julian’s keynotes are designed to inspire, educate and leave audiences wanting more – which is all I ever ask for.
Susan McDermid, CEO, The Ascendent Group
Speaker Photos
