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Julian and Daina are thought leaders, writers and speakers passionate about inspiring others. Often ahead of their time (which can be both a good thing or a bad thing), they have been at the forefront of advertising, digital marketing, influencer marketing, cultural change and Challenger strategy for over thirty years

Julian’s company Ammo Marketing pioneered the art of harnessing the power of influencers -- well before Facebook and Instagram, and before many brands thought about leveraging cultural instigators to promote products and brands.  His work with Challenger brands has spanned a decade and has inspired workshops, seminars and keynotes about the impact of a Challenger Mindset

A member of the Climate Reality Leadership Corps, Julian shares his passion about climate change to shape public opinion, influence policy, and inspire communities to take action

In 2012, Daina saw that marketing was transitioning from a one-to-many model where the art of persuasion was important, to a one-to-one model where the science of participation mattered. This sparked Daina to write Marketing in the Participation Age

Daina followed that with Grace Meets Grit  in 2016 with the goal of moving gender bias awareness to actionable behavior change in the workplace. Grace Meets Grit empowers women and men to embrace their differences as leaders and understand the subtle nuances that manifest through leadership behaviors. From her uncommon experience and successful career in male-dominated fields, Daina Middleton offered a new vantage point from which women — and men – could appreciate each other’s strengths when working together. The immediate result is fewer workplace misunderstandings and organizations strengthened by broader and more diversified perspectives at the top

Cornerstone to Daina’s entire career has been a focus on Leadership and Culture. Often described as an organization's collective behaviors, culture is the cornerstone of competitive advantage; a culture that inspires people drives company performance

We called our company Enact because we are passionate about not just helping companies develop a Challenger-based Lighthouse Identity, but also enacting that throughout the entire organization. Daina and Julian are passionate about inspiring and reinforcing behaviors that deliver extraordinary results – and an enduring Challenger culture

You can see some of our perspectives, presentations and performances below

 
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Grace meets Grit

Daina wrote Grace Meets Grit  in 2016 with the goal of moving gender bias awareness to actionable behavior change in the workplace. Grace Meets Grit empowers women and men to embrace their differences as leaders and understand the subtle nuances that manifest through leadership behaviors. From her uncommon experience and successful career in male-dominated fields, Daina Middleton offers a new vantage point from which women — and men– can appreciate each other’s strengths when working together. The immediate result is fewer workplace misunderstandings and organizations strengthened by broader and more diversified perspectives at the top.

Cornerstone to all of Daina’s career has been a focus on leadership and Culture. Culture, an organization's collective behaviors, is the cornerstone of competitive advantage. A culture that inspires people drives company performance. As both a company leader and leadership coach, Enact helps your company define its purpose and core values, then inspire and reinforce the behaviors that deliver extraordinary lasting results. The Lighthouse Identity is an ideal time to also validate and reinforce a company’s culture.

 

Speaker Thesis

Most presentations are duds. Some presenters are great. Some content is compelling. But all too rare is that session where the two come together to inform, inspire and excite. And, unfortunately, that’s because all too few presenters focus on uncovering real insights (vs. restatement of facts) and on developing a unique, compelling point of view.

In every Key Note presentation I do, that’s my goal: to tell a compelling story about people, business and brands – one that has a story arc, one that taps into human emotion, but that also is laden with proof points and facts, one that inspires attendees to think and act differently. Perhaps, even, to become a Challenger themselves. But, don’t take my word for it. See what others have said. Or watch me on stage below. And then, feel free to invite me to your event.

Speaking Engagements

Conferences should be places to fuse ideas, become radically inspired and perfect your craft. As well as places to network and practice your drinking skills.

I specialize in designing and delivering high-impact Keynote presentations about Challenger Brands for audiences of all sizes, from 10 to 10,000. Presentations that entertain, inform and catalyze thinking and action. If you are looking for a speaker who reads from his notes, talks to bullet points on slides or recounts his life story, don’t hire me.

If you want your attendees laughing, crying, taking notes and tweeting about the conference content, then find out more here.

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Julian Aldridge

Charles Schwab Conference, 2017

 

Speaker endorsements

Julian has consistently been one of our top ranked and most requested speakers at our CMO Leadership Forums. His deep brand expertise, passion for his topics and eloquent presentation style make him a fantastic keynote presenter. Julian is a true thought-leader and we highly recommend him.

Tyler Lettich, Content Director, Argyle Executive Forum

Julian has a unique ability to keep audiences captivated by combining a visible passion for brands with insightful case stories and a witty sense of humor. I’ve seldom heard our attendees being so immersed in a session as when Julian comes to speak on stage. His presentations are artfully done and provide key actionable take-aways.

Judy May Karsting, Director, iMedia

Having run some of the biggest conferences in the marketing and advertising worlds for more than a decade, I am a harsh judge of speakers and a tough audience to impress. Julian delivers that rare combination of insightful, well thought out content with a sparkling, entertaining and memorable presentation style. Julian’s keynotes are designed to inspire, educate and leave audiences wanting more – which is all I ever ask for.

Susan McDermid, CEO, The Ascendent Group

 

Speaker Video Links

 

Speaker Photos