How do we, as marketers, uncover the conversations that people are naturally having about what matters to us? The conversations that we can add to? And, how do we figure out where those conversations are happening, and who’s driving them? How do we, in effect, get invited to the right parties, with the right guests, and then know what to say to whom, when, and how?
What nature and mountain climbers show us is that for great things to happen, we have to sacrifice many, for the few to shine. The exceptional never happens without incredible focus.
Challengers accept this, they relish it even.
In order for our best ideas to reach fruition, we have to sacrifice. Sometimes that means letting go of the good ideas, sometimes even the great ideas, in order that the best of the best can survive.