Over the course of 30+ years in the marketing and advertising industries in the UK and USA I’ve been promoted many times, fired a few times, and had to fire more people than I would have liked. But here’s the thing about a potential firing. It focuses the mind. It stimulates the adrenalin. It forces lateral thinking. It is a catalyst for insane creativity.
Which is why, as a workshop facilitator who engages with companies across the globe in every industry you can imagine, and some you can’t, I frequently ask teams in the sessions I run to come up with at least one idea that they know will get them fired.
How do we, as marketers, uncover the conversations that people are naturally having about what matters to us? The conversations that we can add to? And, how do we figure out where those conversations are happening, and who’s driving them? How do we, in effect, get invited to the right parties, with the right guests, and then know what to say to whom, when, and how?
What nature and mountain climbers show us is that for great things to happen, we have to sacrifice many, for the few to shine. The exceptional never happens without incredible focus.
Challengers accept this, they relish it even.
In order for our best ideas to reach fruition, we have to sacrifice. Sometimes that means letting go of the good ideas, sometimes even the great ideas, in order that the best of the best can survive.