Over the course of 30+ years in the marketing and advertising industries in the UK and USA I’ve been promoted many times, fired a few times, and had to fire more people than I would have liked. But here’s the thing about a potential firing. It focuses the mind. It stimulates the adrenalin. It forces lateral thinking. It is a catalyst for insane creativity. 

 

Which is why, as a workshop facilitator who engages with companies across the globe in every industry you can imagine, and some you can’t, I frequently ask teams in the sessions I run to come up with at least one idea that they know will get them fired.